Lauren has a career in advertising, marketing and design that spans over 25 years, of which most were spent in leadership roles at Ogilvy, BAT, and in the marketing services company she started and then sold in Switzerland; Antipod. Today, Lauren consults and leads projects as MRS WOOLF, a strategic brand advisory that works with clients to build value through creativity. She holds an EMBA from The Berlin School of Creative Leadership.
She’s a regular speaker on the various intersections between creativity, the arts, and leadership. Her deep interest in Web3 has led to new conversations and a passion to be part of a better digital future for all. She’s the co-founder of The Lockdown Collection (TLC), a social impact art initiative that saw millions raised for African artists through the pandemic and is a marketing mentor for Youth Arts New Zealand (YANZ).
Lauren brings her experience in the world of creativity, brands, design and creative leadership to Depot as a Marketing and Communications partner, working with Nadine Rubin Nathan and the team at Depot as they continue to build a formidable centre of creative excellence.